How does LED billboard advertising work?

You rent a 10 or 15 second slot on a large outdoor screen for a month. Your ad plays in a loop with other brands' ads, many times a day. You send a video or still file; nothing is printed.

Where can I advertise on an LED screen in Pune?

Book My Board lists a 30 x 20 ft LED screen on Karve Road, Erandwane (BMB-098), seen from the chowk signals, the Vanaz metro corridor and station, and the flyover towards Vanaz. Request a quote at bookmyboard.in/boards/bmb-098.

Is a 10 or 15 second slot better?

15 seconds gives room for a short story or a product demo. 10 seconds suits one strong message and a logo. Brands with a simple offer often get the same recall from 10 seconds at a lower cost.

LED billboard advertising in Pune: how digital hoardings work

Book My Board · 12 November 2026

An LED billboard is a large outdoor screen that plays several brands' ads in a loop. You book a slot, usually 10 or 15 seconds, for a month, and your video or still plays many times a day. In Pune, Book My Board lists a 30 x 20 ft LED screen on Karve Road, facing the chowk signals, the metro station and the flyover towards Vanaz, with more digital boards coming.

How a digital billboard differs from a hoarding

Motion: video catches the eye far better than a static print, especially at night.
No printing: you upload a file. Changing the creative mid-campaign costs nothing to print.
Shared screen: your slot rotates with other brands, so you buy a share of the screen's time rather than the whole board.
Bright day and night: LED is readable after dark without lamps.

Slots and loops

A slot is the length of your ad: 10 seconds or 15 seconds are the common options. The loop is the full sequence of all the brands on the screen. Your ad plays once per loop, all day, every day you book. A 15 second slot gives you more time on screen and costs more than a 10 second slot.

Making an LED creative that works

Match the screen's shape. A 30 x 20 ft screen is 3:2 landscape.
No sound. Outdoor screens are silent, so the message must be on screen.
One idea per slot. Brand, offer, how to reach you. Hold the last frame for two or three seconds.
High contrast, large type. Thin fonts and small text disappear at distance.

Pune's LED screen on Karve Road

Our first listed digital board, BMB-098, is a single-sided 30 x 20 ft screen mounted on a building wall on Karve Road in Erandwane. It is seen from all four signals of the chowk below, the metro station and the Vanaz metro corridor, and the flyover towards Vanaz. Slots are 10 or 15 seconds, billed monthly. The listing has real night footage of the screen.

Questions people ask

How does LED billboard advertising work?: You rent a 10 or 15 second slot on a large outdoor screen for a month. Your ad plays in a loop with other brands' ads, many times a day. You send a video or still file; nothing is printed.
Where can I advertise on an LED screen in Pune?: Book My Board lists a 30 x 20 ft LED screen on Karve Road, Erandwane (BMB-098), seen from the chowk signals, the Vanaz metro corridor and station, and the flyover towards Vanaz. Request a quote at bookmyboard.in/boards/bmb-098.
Is a 10 or 15 second slot better?: 15 seconds gives room for a short story or a product demo. 10 seconds suits one strong message and a logo. Brands with a simple offer often get the same recall from 10 seconds at a lower cost.