Do hoardings work for real estate in Pune?

Yes. Home buyers mostly buy near where they live or work, so boards on the roads into a project's catchment reach the right people every day. Most large Pune projects use hoardings at launch.

Where should a builder put hoardings?

On the main approach roads into the project's catchment, plus a directional board near the site. Book My Board shortlists boards by area with real site photos.

Hoarding advertising for real estate projects in Pune

Book My Board · 12 November 2026

Real estate is the biggest buyer of hoardings in Pune because homes are bought locally: most buyers live or work within a few kilometres of the project. The standard plan is boards on the main roads into the catchment, a board near the site that points the way, and a burst around launch and festive months.

Pick the catchment, not the city

Map where your buyers come from: the IT parks, the older neighbourhoods they are upgrading from, and the roads in between. A Kondhwa or Undri project, for example, draws from Kondhwa, NIBM, Hadapsar and Camp. Browse Undri and Kondhwa boards.

Three kinds of board in one plan

Catchment boards: big hoardings on the main approach roads, for awareness.
Directional boards: close to the site, with distance and a turn arrow.
LED screens: for launch weeks, where video shows the project better than a print. See LED billboards.

Creative that sells homes

Project name, location and configuration (2 and 3 BHK).
One price anchor or offer, not a full price list.
RERA number as required.
One contact route. More in design tips.

Timing

Book ahead of launch weekends and festive months, when demand for boards also peaks. Three month bookings usually get better rates. Send us your launch brief.

Questions people ask

Do hoardings work for real estate in Pune?: Yes. Home buyers mostly buy near where they live or work, so boards on the roads into a project's catchment reach the right people every day. Most large Pune projects use hoardings at launch.
Where should a builder put hoardings?: On the main approach roads into the project's catchment, plus a directional board near the site. Book My Board shortlists boards by area with real site photos.